The food centre was the key to making Hundahreysti a reality

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“The facilities and consultations we received in Matís' food centre in Höfn in Hornafjörður was the key to making the company a reality.”

Says Kristín Þorvaldsdóttir, who is a trade expert for the company Hundahreysti which released a new kind of feed for dogs in the beginning of April last year.

The feed is based on a Swedish recipe but it contains Icelandic produce. Krístín and her husband Daníel V. Elíasson, who is a food specialist, own the company. They were first introduced to fresh feed for dogs in Sweden, and after moving back to Iceland they planned on importing the feed but it was impossible due to import restrictions on fresh food. Kristín works within the Icelandic Kennel Club and so she decided to combine her education and her interest and start a company around the production of the feed.

This decision was made in fall of 2008, just as the country fell into an economic recession, which suddenly halted all funding opportunities. “The cost of setting up the production was very difficult for a small-scale producer, but in the beginning of the year 2009 we were informed of the possibility to start our production in Matís' food centre in Höfn. So, we went and started experimenting with adapting the Nordic feed to Icelandic conditions, after which the production process started.

In Höfn, we were able to work in the surroundings needed for the production and access to Matís' specialists who  assisted us throughout the process. We then moved to a 270 square meter production facility in Kópavogur 10 months after the product was launched,” says Kristín.