Consumer Research

Know your customers

Well directed customer research can be crucial for informed decision making. Our research will help you to maximize your product's potential, which can often lead to new discoveries and new opportunities.

For example, we researched the Icelandic mentality towards seafood and it's consumption. Being open to new things, the younger consumers agreed that they would be willing to increase their intake of fish products if there was a noticeable increase in the marketing of seafood within their local communities and restaurants. In succession, we learned that the frequency and variety of it's consumption had risen over the last five years.

This is just one example of the insights we can provide to you.

Interested in our help? Contact us